How Rebranding My Husband’s Company Sparked the BrandSyncPro Method

SoundLife is Los Angeles' only fully immersive music program, offering private in-home lessons, band coaching, and exciting on-stage experiences.

When my husband and I decided to rebrand his company, SoundLife, it wasn’t just another project — it was personal. This was his dream.

Chris started SoundLife in 2014 with his best friend Mike, after years of grinding as a professional musician and being told “no” more times than most people could stomach. His journey — from rejections to being told by a master teacher that he’d “never be a musician” — could have broken him. Instead, it fueled him. He built a career through persistence, relationships, and resilience. Today he's played with countless artists, including Frankie Valli, Air Supply, and more, and has performed on multiple continents.

SoundLife was born from that story. It wasn’t just a business, it was a mission: to instill creativity and confidence through music. Chris wanted the next generation of students to experience empowerment through music, to see all that music can bring to your life.

The Problem: A Brand That Lived in His Head

The mission was powerful. The personality was there. The purpose was crystal clear. But here’s the catch: it all lived in Chris’s head.

From the outside, the brand didn’t reflect what made SoundLife so unique. The visuals were inconsistent, the language shifted, and the identity wasn’t connecting with families in a way that built trust. And I knew that if people could truly grasp the mission and the quality of the program, it would be a homerun.

What Big Brands Have That Small Businesses Need

Now, if you’ve read my last blog, you already know this: my career before BrandSyncPro was creating campaigns and content for some of the world’s biggest brands. I saw firsthand what strong, clear branding and systems could do in terms of connection and reach.

But here’s the problem: solopreneurs and emerging businesses don’t have the resources, time, or money to go through those luxurious brand exercises or corporate-scale frameworks. They need something realistic. Something they can actually wrap their heads around. Something that eliminates the fluff and helps them build a brand that’s strategic, clear, and doable.

That’s exactly what the SoundLife rebrand became. My chance to distill what I’d learned at the big-brand level into a system small businesses could actually use.

Behind the Scenes: Rebranding a Family Business

Now, let me be clear — rebranding your spouse’s company is a unique challenge. Chris had poured his heart and soul into SoundLife for years, so letting go of old visuals and language wasn’t easy. There were plenty of late-night debates over colors, fonts, and phrasing. But the turning point came when we both saw the new brand identity laid out — the visuals, the messaging, the customer journey all aligned. That’s when we realized: this is it. This feels like SoundLife.

From Scattered to Synced: Building the Framework

I guided SoundLife through what would eventually become the six phases of the BrandSyncPro Method. We started by clarifying the why, then built a brand voice, a visual identity, and a customer experience that matched the mission. Each step worked like gears in a system — simple, practical, and strategic.

This wasn’t just a design refresh. It was a full redefinition of how the company shows up in the world.

Here’s how Chris describes it:

“When we opened our doors in 2014, we had incredible services and a process unlike anything else in our industry—but we struggled to gain traction. Our biggest limitation wasn’t the quality of what we offered, it was our lack of identity… That all changed when Kristen stepped in. She guided us through a simple, sensible process where we established our brand voice, visual identity, and customer experience from top to bottom. She didn’t just help us redesign our look—she redefined how we show up in the world.

The results speak for themselves: before Kristen’s branding Deep Dive, we had never served more than 100 students in a year. Today, we serve over 500 students throughout the greater Los Angeles area. Kristen’s vision and leadership reshaped our company, unlocked our growth, and gave us the clarity we needed to reach people in a lasting way.”

That’s the power of a synced brand.

Today SoundLife has a diverse client base, serves over 500 students, and runs programs in multiple well-known schools through Los Angeles.

A Brand That Lasts

For Chris, this transformation wasn’t just about serving more students — it was about finally having a brand that reflected the purpose he’d carried since day one. For me, it was the lightbulb moment that the process we built together wasn’t just a one-off rebrand. It was a repeatable framework.

That framework became the BrandSyncPro Method.

And the best part? The brand we built for SoundLife six years ago is still carrying the company forward today. The visuals, the voice, the mission — it’s all still clear, consistent, and magnetic. That’s what a strong brand system does: it doesn’t just spark growth, it sustains it.

Chris (right) and Mike (left)- SoundLife Founders.

Your Turn: What’s Holding Back Your Brand?

If your business feels like it’s doing all the right things but still struggling to gain traction, it might not be your product. It might be your brand. And the good news? That’s fixable.

✨ Explore the BrandSyncPro Method and see how syncing your identity with your execution can unlock your next level of growth.

-Kristen Zaik Vazquez

Founder, BrandSyncPro